Food and dining are gaining in importance as Americans plan vacations, according to AAA’s latest travel survey.
AAA reports an estimated 22 million Americans expect to take a culinary-focused vacation in the next 12 months. Seventy-five percent of Americans feel that food and dining are a key part of their travel experiences and four in five say they have engaged in such unique activities as touring wineries and distilleries, eating with local families and engaging in hands-on experiences such as cooking classes led by local chefs while traveling.
“There is no better way to learn about a destination and immerse yourself in the local culture than by experiencing its unique food and dining customs,” said Bryan Shilling, AAA managing director of Travel Products and Services. “When planning a culinary vacation, seek the advice of a trusted travel advisor, who can help customize a trip that matches the individual traveler’s dining preferences.”
The younger generation is particularly interested in culinary travel, with 88 percent of millennials having participated in food-related experiences while vacationing, outpacing members of Generation X and Baby Boomers.
In fact, 43 percent of AAA travel agents report a recent increase in the number of clients planning culinary-focused vacations, with most planning foodie trips to Italy, France and Spain.
Ironically, however, travel agents also say that one of the top mistakes travelers make when preparing for an international trip is not planning their meals and activities in advance.
“Travelers spent an average of $63 per person, per day on food and dining purchases during their last vacation,” said Shilling. “Meals can quickly become a significant portion of a family’s vacation budget. That’s why planning ahead is key to enjoying a memorable culinary vacation.”
For more information, visit AAA.com/Diamonds.