OKLAHOMA CITY (Sept. 22, 2025) — Shape Your Future, a program of the Tobacco Settlement Endowment Trust (TSET), is launching two new statewide campaigns, “Meet Your Favorite Foods” and “Build Your Meal,” to show Oklahomans that healthy eating can be flavorful, simple and fun.

The campaigns feature colorful dishes that appeal to kids and adults. From grilled salmon to zesty tacos, they show nutritious choices can be easy to make and enjoyable to eat.

“For many Oklahomans, healthy living can feel out of reach,” said Julie Bisbee, TSET executive director. “These campaigns offer simple tools and encouragement to support daily choices that lead to long-term health. Through Shape Your Future, TSET is working to prevent chronic disease and improve quality of life across our state.”

“Meet Your Favorite Foods” challenges the idea that healthy food is bland. The campaign highlights flavorful meals and family moments that show nutritious options can be just as tasty and satisfying as favorites people already love.

“Build Your Meal” focuses on the ease of planning balanced meals. It highlights Shape Your Future’s free tools that make it simple for families to shop, cook and eat healthy together.

Shape Your Future’s free online tools can help Oklahomans eat fresh, healthy foods. Visitors can explore nutritionist-approved recipes, weekly meal plans and customizable grocery lists to plan, shop and cook balanced meals with ease.

Both campaigns will appear on television, radio, websites and social media. Oklahomans can find tips, recipes and practical tools for building healthier habits at ShapeYourFutureOK.com.