Household viewership for the Super Bowl on February 7 was down about 15%.
About 32 million households tuned in on Sunday night, according to Samba, down from 37.6 in 2020.
Here’s a rundown:
- Super Bowl LV pre-game show: down 13%
- Super Bowl LV: down 15%
- Super Bowl LV Halftime show: down 14%
- Presidential interview 2021: down 13%
Overall ratings for the NFL keep slipping. Viewership was down for the playoff games and the regular season games on Sunday and Monday nights.
The conference championship games were down 15% and 17%, while games in the divisional round were down 20-23%. The wild card weekend games dropped 21-30%.
Why?
A big reason for the drop is that the NFL isn’t about football anymore as it is about political correctness, racism and censorship. The Super Bowl half-time show was supposedly a statement against Hollywood excesses but unless you are an insider, you didn’t get why it was so bizarre.
The NFL used a woman official for the first time ever and that seems to be a movement toward letting women play in the NFL in the future.
Is that a good idea? No.
The Super Bowl commercials, that used to be funny and as entertaining (sometimes moreso) than the game, are now reduced to pointless platitudes about “unity”, sexism and Joe Biden. Americans just want to watch the game. They don’t want to be lectured to.
Football is one area of life where people of different backgrounds and beliefs can come together. The NFL seems to be buying into the notion that everyone must agree on every topic and those opinions must toe the line with the progressive elite.
If they don’t wise up, people will continue to change the channel.